Cultural Diversity is a source of international competitive advantage.


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The strength of the organisation's culture is one of the most fundamental competitive advantages. Values, rules and expectations of the organisation are used by all company members and are given from one generation to another. Our goal is to grow that competitive edge by fostering an inclusive culture. Corporate culture affects the lives of many people to a greater or lesser degree.

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In Japan for example it is really strong, whereas in other countries like Spain a so called family culture is more important. Lewis, However, a culturally diverse company is often viewed in a negative sense, rather than the positive. However it is easy to identify the inherent obstacles and barriers associated with differences in religion, class, age, region of origin or educational level.

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The competitive advantage of diversity

The first step of getting the most out of diversity is to make a concerted effort. Recognising and acknowledging that there are differences between individuals and groups of people from other cultural backgrounds is an important initial step. Therefore all employees have to be able and considerate enough to talk about cultural differences. Diversity in an organisation grows. Thus, the complexity of communication and the necessity to start developing better communication skills has to be taken into consideration.

Communication can be very difficult if there is a big difference between the two cultures. If employees or companies do not use the same communication styles or do not communicate at the same level it will have negative impacts on managing people, negotiations, meetings, contracts or advertising campaigns.

The cars called Chevy Novas were shipped to Spanish-speaking countries and Chevrolet was shocked that these cars were not selling. It can also be explained by using the models of the cultural iceberg, the onion or the bonsai tree. Gibson, If the company does not inform itself about such things it will not be possible to create a competitive advantage.

How to use company culture as a competitive advantage - Culture Amp Blog

The pressure of globalisation is also an important aspect which influences the building up of a competitive advantage with regard to cultural diversity. In general, the idea that all people from different cultures can be combined to one business culture melting pot, global village is nearly impossible because culture is deep in our routes so that it is aimless to change it and to take on a new one. Gibson, Cultural Diversity is a source of international competitive advantage. S H Stefanie Hoffmann Author. Add to cart.

Michel Landel on Sodexo's Competitive Advantage of Diversity

Business Management and Cultural Diversity Cultural Diversity is a source of international competitive advantage. Porter, In general, competitive advantage is often associated with specific business operations like mentioned above.


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Little people think that also cultural diversity provides a source of competitive advantage. Why are these industries ripe for disruption?

1. Diverse competencies

In the venture industry, where women represent only 4 percent of the partners in VC firms yet control 60 percent of assets and increasing , there is a growing number of both female and male entrepreneurs looking to bring diverse perspectives onto the board. How you harness diversity in an organization matters.

This seems like a great opportunity for organizations to leverage the unique qualities a diverse workforce brings to the table — new networks and different management styles and leadership perspectives — to better compete and win in their marketplace. Why does this work? We are only just beginning to understand all of the unique ways in which diversity drives this advantage.

Here is what we know so far:. Early research reveals how significant this advantage can be. A McKinsey study found ethnically diverse companies were more than 35 percent more likely to outperform their industry counterparts. Even more significantly, each 10 percent increase in racial and ethnic diversity on the senior executive team yielded on average a rise of 0.


  • Diversity as a competitive advantage;
  • Re-Thinking Training Strategy.
  • The competitive advantage of diversity – TechCrunch.
  • Extensive research on the subject of homogeneity by teams from Columbia University, MIT and others PNAS, Dec, found that any team or market dominated by one ethnicity tended to lead to worse decisions. Researchers found that diversity led to more scrutiny and challenging of decisions and ideas, less overconfidence and better outcomes. Similarly for gender, a Credit Suisse study found that companies with higher female representation at the board level or in top management exhibit higher returns on equity, higher valuations and also higher payout ratios.

    Cultural Diversity is a source of international competitive advantage. Cultural Diversity is a source of international competitive advantage.
    Cultural Diversity is a source of international competitive advantage. Cultural Diversity is a source of international competitive advantage.
    Cultural Diversity is a source of international competitive advantage. Cultural Diversity is a source of international competitive advantage.
    Cultural Diversity is a source of international competitive advantage. Cultural Diversity is a source of international competitive advantage.
    Cultural Diversity is a source of international competitive advantage. Cultural Diversity is a source of international competitive advantage.
    Cultural Diversity is a source of international competitive advantage. Cultural Diversity is a source of international competitive advantage.

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